We developed a flexible visual identity and packaging system rooted in the idea of objects of utility. Borrowing cues from industrial design and archival systems, the identity balances restraint with collectability. The system extends across the brand’s wider presence, from tone of voice to the website.
For the packaging, we collaborated with Consult Packaging and worked closely with G.F Smith to source archived papers from their collection. The result is an eclectic colour palette that reflects the exclusive nature of each release while making use of materials that might otherwise have gone unused.
Packaging: Consult Packaging
Paper: G.F Smith
Photography: Jared Bruce
Video: Stephen Lister
Website Development: Cliff Studio